WordPress Developer · WooCommerce Developer · Web Developer · Cape Town, South Africa
Skills in this project: Mobile-first UX design · Conversion-focused layout · UX copywriting · AI-assisted design workflow · Rapid prototyping · Competitive research · HTML · CSS · Client communication · Brief management · Stakeholder presentation · Web Developer
The Problem
Clients asking for a website concept don’t need a full production build to make a good decision — they need to see the flow, feel the UX on mobile, and understand the page structure. The challenge was delivering something polished and realistic fast enough to be genuinely useful before the brief was even fully confirmed.
What I Built
- Discovery questionnaire workflow to gather target market, success metrics, objectives, and brand assets before any design or development work begins
- AI-assisted competitive research: reviews top-performing companies in the client’s niche and recommends content sections, trust signals, and SEO-aligned page structure
- Mobile-first demo types: conversion-focused landing pages, multi-page brochure sites, booking and quote journey mockups, portfolio and gallery layouts, and proposal-style microsites
- AI-assisted copy generation for headlines, subheadings, FAQs, and value propositions — written for the specific audience and niche
- Demo-only footer and clear scope setting from the start so client expectations around functionality are managed correctly
- Typical delivery: a complete clickable mobile-first demo within 48 to 72 hours of receiving a completed questionnaire
Real Problems Solved
These are real issues that surfaced under real users and real hosting constraints.
- Eliminated the gap between ‘can you show me what it would look like’ and a full production build — clients review a real experience early, improving brief quality and speeding up approval.
- Used AI to pressure-test messaging for clarity, catch gaps in the user journey, flag missing trust signals, and improve accessibility basics before any production code is written.
Skills Demonstrated
- Mobile-first UX design
- Conversion-focused layout
- UX copywriting
- AI-assisted design workflow
- Rapid prototyping
- Competitive research
- HTML
- CSS
- Client communication
- Brief management
- Stakeholder presentation
- Web Developer
Looking to hire a WordPress Developer or WooCommerce Developer based in Cape Town? Get in touch or download my CV.